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OMNI CHANNEL MARKETING

Wunderkind | September 19, 2022

With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce or...

CONTENT MARKETING

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSi...

CHANNEL PARTNERSHIPS

Finsbury Media | February 01, 2022

On January 28, Finsbury Media, a leading digital marketing agency in the UK, announced its partnership with WD-40. Through this partnership, it aims to develop new advertising strategies and campaigns exclusively in the UK. WD-40 is best known for its water-displacing spray. It owns a wide range of maintenance products. It hopes to solidify its position in the UK through its association with Finsbury Media. Finsbury Media shall run various social media and advertising campaigns fo...

Google | February 27, 2020

Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. HowTo markup is a special type of structured data that site owners can use for articles that contain step-by-step instructions. Properly marked up how-to pages are eligible to appear as a rich result in Google Search....