LEWIS Global Communications

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

FacilityConneX | June 03, 2020

Moses will offer the FacilityConneX solution within its portfolio of intelligent building products and services throughout the Southeast under the name Facilityoptix. Joining the Company’s channel partner network, Faci...

SEARCH ENGINE OPTIMIZATION

Compasso | November 09, 2021

Compasso, a global digital innovation company, announces the acquisition of Edgy Labs, a US-based company specializing in Search Engine Optimization for large and complex enterprise content environments. This acquisition will complement Compasso's portfolio to deliver value, reinforcing its mission of helping clients to thrive in their businesses. "As search engines are often the primary source of digital traffic, Edgy Labs uses data intelligence to ...

MARKETING STRATEGY

Influency.me | November 01, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...