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Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...
Google | March 25, 2020
Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs. If you’re new to local SEO, or want to re...
Google | March 15, 2020
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service. The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers....
Marketing Data, Martech
PR Newswire | May 17, 2023
Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Willia...
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