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Kate Bradley Chernis, Founder & CEO of Lately, is also a former marketing agency owner. She initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-...
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eMarketer | June 30, 2020
Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....
Scaled Agile, Inc. | April 15, 2020
The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative....
Facebook | February 26, 2020
There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....
Demandbase | June 09, 2020
Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations...
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