Lately

Twitter | January 20, 2020

Twitter wants to enhance the overall user experience by adding new options and features. The micro-blogging platform has been a target of criticism in the past several years for not innovating at a good pace, and for operating sufficiently fast on essential elements. Well, now, apparently, Twitter is trying hard to move quickly and looking to implement new options and feature on the platform. Users are already noticing several updates as suggestions to follow Topics and Lists also the conversati...

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Channel Partnerships

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operation...

Hootsuite | April 15, 2020

Known as leader in social media management Hootsuite is recognized as Customers’ Choice 2020 on Gartner Peer Insights. The Gartner Peer Insights Customers’ Choice Distinction is based on feedback and ratings from end...