L2TMedia

SEMrush | April 29, 2020

5W Public Relations to going to handle insight and data promotion activities for SaaS platform and trends data provider SEMrush. 5WPR has worked with SEMrush since November 2019 and supports coverage for SEMrush'...

CHANNEL PARTNERSHIPS

Verint | July 13, 2022

Verint® (Nasdaq: VRNT), The Customer Engagement Company™, today announced its newly designed partner program. The innovative program provides new collaborative tools and program elements to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. New Program Enhancements New, personalized workshops ensure partners have everything needed to go to market including a clear engageme...

Google | January 14, 2020

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns....

MARKETING ANALYTICS

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant ...