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Channel Partnerships

THE ART OF BALANCING THE MARKETING OF LONG-TERM BRANDS AND SHORT-TERM DEMAND MARKETING

thedrum | January 12, 2021

news image

The interaction among brand and request advertising is turning out to be progressively nuanced as B2B showcasing explores the full range of the promoting channel. The north star of B2B advertising is to accomplish the correct quantum of showcasing development. Showcasing, by the day's end, is tied in with playing the round of present moment and long haul right, and in that capacity, LinkedIn has dispatched a keen guide for advertisers. This fight among long-and ...

Read More

Content Marketing

INFINIGROW RAISES $5.25 MILLION TO BUILD A NAVIGATION SYSTEM FOR B2B MARKETING TEAMS

InfiniGrow | May 06, 2021

news image

Tel-Aviv-based InfiniGrow, which builds a navigation system for B2B marketing teams, today announced the completion of a funding round of $5.2 million in seed funding. InfiniGrow is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamEl...

Read More

Marketing Analytics

MOBILE MARKETING ANALYTICS PLATFORM ADJUST APPOINTS NEW CEO

Adjust | February 03, 2022

news image

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

Read More

Multi Channel Marketing

ON24 JOINS HUBSPOT APP MARKETPLACE TO PROVIDE GREATER VISIBILITY INTO PROSPECT AND CUSTOMER ENGAGEMENT

ON24 | November 30, 2021

news image

ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. Digital exper...

Read More
news image

Channel Partnerships

THE ART OF BALANCING THE MARKETING OF LONG-TERM BRANDS AND SHORT-TERM DEMAND MARKETING

thedrum | January 12, 2021

The interaction among brand and request advertising is turning out to be progressively nuanced as B2B showcasing explores the full range of the promoting channel. The north star of B2B advertising is to accomplish the correct quantum of showcasing development. Showcasing, by the day's end, is tied in with playing the round of present moment and long haul right, and in that capacity, LinkedIn has dispatched a keen guide for advertisers. This fight among long-and ...

Read More
news image

Content Marketing

INFINIGROW RAISES $5.25 MILLION TO BUILD A NAVIGATION SYSTEM FOR B2B MARKETING TEAMS

InfiniGrow | May 06, 2021

Tel-Aviv-based InfiniGrow, which builds a navigation system for B2B marketing teams, today announced the completion of a funding round of $5.2 million in seed funding. InfiniGrow is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamEl...

Read More
news image

Marketing Analytics

MOBILE MARKETING ANALYTICS PLATFORM ADJUST APPOINTS NEW CEO

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

Read More
news image

Multi Channel Marketing

ON24 JOINS HUBSPOT APP MARKETPLACE TO PROVIDE GREATER VISIBILITY INTO PROSPECT AND CUSTOMER ENGAGEMENT

ON24 | November 30, 2021

ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. Digital exper...

Read More