JV Commerce

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

ZINFI | May 06, 2020

ZINFI’s Industry-Leading Unified Channel Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability. ZINFI will continue to offer potential cust...

SOCIAL MEDIA MARKETING

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies...

MARKETING ANALYTICS

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...