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Martech
Thinxtra | February 14, 2023
On February 14, 2023, Thinxtra, an internet of things (IoT) company, launched its Partner Program, offering workshops for partner-joint strategic business planning, enablement, and training to identify IoT opportunities for account mapping, demand generation, sales, and support. It will also be expanding partnerships with a recruitment drive, including IT companies like system integrators (SIs), value-added resellers (VARs), managed services providers (MSPs) and non-IT companies...
Marketing Strategy
Okta | September 08, 2023
A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before. Okta is aligning itself with the trend of vendors embracing a partner-centric approach. James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation. ...
Channel Partnerships
Business Wire | November 03, 2023
Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program i...
Marketing Analytics
CMSWire | October 16, 2023
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together th...
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