ITM Channel Marketing

CMO Strategy

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertisi...

True Influence | July 28, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today announced that it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit for Service Organizations from the American Institute of Certified Public Accountants (AICPA). This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availabil...

Twitter | April 03, 2020

Despite having tremendous benefits of social media, many brands are not using to its full potential. Twitter has published a new guide on explaining the effective use of social media.

Twitter | February 02, 2020

Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020. In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months. Suggestions for Topics will be based on the searches and the kind of peo...