Iterate Marketing

MARKETING STRATEGY

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Mapp | April 09, 2020

Leader of insight-led customer engagement, Mapp has released a range of new product updates for digital marketing platform Mapp Cloud. The new applications will help marketers to work smarter and more efficiently, an...

CHANNEL PARTNERSHIPS

AvePoint | July 14, 2022

Jason Beal, AvePoint‘s first-ever channel chief, has quietly exited the company. The software provider on Wednesday said it’s hiring Heather Murray to replace him, with the title of chief channel officer. Murray is expected to expand AvePoint’s relationships with partners, including MSPs, solution providers and systems integrators, according to the announcement. Murray joined AvePoint after nearly 25 years at TD Synnex (Tech Data before last year’s merger w...

LogicMonitor | July 07, 2020

LogicMonitor, the leading cloud-based IT infrastructure monitoring and intelligence platform for enterprises and managed service providers, today announced seven new channel partner additions to its LogicMonitor Partner Network. These strategic additions span four continents and include Bluemara in Spain, Cloud Creek Systems in the U.S., ReTune in Scandinavia, Hagrid Solutions in Australia, Qinetics in Malaysia, and Ultima Business Solutions and TransACT Technology Solutions in the UK. “Pa...