Iterate Marketing

Google | February 13, 2020

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....

R3 | June 30, 2020

OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

Channel Partnerships

Medius | June 02, 2022

On June 1, Medius, a leading autonomous accounts payable (AP) solutions provider, announced its channel partnership with U.S-based ERP Consultancy Elire, Inc. Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders." Jeff Swan, Chief Revenue Officer at Medius...

Martech

ChannelAdvisor | August 26, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today announced it has earned Advanced Partner status within Amazon’s Advertising Partner Network, a global community of agencies and tool providers that help advertisers achieve their business goals using Amazon Advertising products. The Partner Network enables partners to further develop their capabilities, engage more deeply with Amazon Advertising and grow their businesses. A...