Indigo Consulting

Content Marketing

Logical Media Group | August 12, 2021

Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. "I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from...

Twitter | March 13, 2020

Twitter updated its developer policy and issued a new rule requiring the bots to have labels if they don’t want to be removed from the platform. Although the average user may not be aware of them, the use of bots is quite prevalent on Twitter. In fact, many developers have enlisted bots on their profiles to post ‘tweets’ in an automatic manner and most of them are harmless in fact, helpful for the Twitter community....

YouTube | April 08, 2020

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout the platform....

Marketing Strategy

PR Newswire | April 25, 2023

Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today revealed that 96% of channel partners in Australia and New Zealand (ANZ) agreed that cloud is important to their customers' 2023 strategy, with most respondents (48%) estimating that 21-40% of IT budgets would be spent on cloud. The findings are in line with results of the survey that found that 95 percent of partners in the Asia Pacific and Japan (APJ) region agreed that ...