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Opera Mediaworks | August 06, 2016
Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 employees....
Viamedia | September 15, 2016
NEW YORK, Sept. 15, 2016 /PRNewswire/ — Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen.
AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, cus...
Marketing Land | August 19, 2016
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Imagine this, digital marketers. Instead of distributing virtual anonymously in cyberspace, you have to pass out flyers to people you meet face-to-face. You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the sc...
Search Engine Journal | November 17, 2018
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up.Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: To accomplish this goal, advertisers can set the Target Impression Share to 100% and the system will then try to show their ad on 100% of auctions in that campaign. Google says another way Target Impression Share can ...
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