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Social Media Marketing
Marin Software | August 20, 2021
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Criteo's Commerce Media Platform. The integration will allow brands to easily manage and optimize both Criteo Marketing Solution and Retail Media campaigns from display advertisements on the open web to promoted products on leading retailer websites all within the MarinOne platform.
"Commerce media is one of the most excitin...
Airship | April 06, 2020
For the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey relationships and in a few clicks modify messages to improve performance with the help of Airship.
QuinStreet | July 16, 2020
QuinStreet, Inc. (NASDAQ:QNST) shareholders will have a reason to smile today, with the covering analyst making substantial upgrades to next year's forecasts. The analyst greatly increased their revenue estimates, suggesting a stark improvement in business fundamentals. The market seems to be pricing in some improvement in the business too, with the stock up 9.6% over the past week, closing at US$11.34. It will be interesting to see if this latest upgrade is enough to kickstart further buyin...
Instagram | January 26, 2020
Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...
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