Icumulus

OMNI CHANNEL MARKETING

PFL | March 10, 2022

PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer...

CONTENT MARKETING

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

MARTECH

RentPath | January 05, 2022

RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com. As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath&...

CHANNEL PARTNERSHIPS

Members Co. LTD | January 14, 2022

On January 13, Japanese digital marketing agency, Members Co. LTD., has partnered with Socialite Brand, a business acceleration company that handles the complete scope of economic development marketing. They use strategies and approaches that are curated upon extensive experience, which has made them a global player in next-gen digital transformation services. With this amalgamation, they look to help customers attain more significant business results using digital transformation....