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GOOGLE CHROME EXPANDS AD BLOCKING EFFORTS TO ADS WITHIN VIDEOS

Google | February 05, 2020

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Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...

Read More

YOUTUBE ANALYTICS NOW LETS CREATORS COMPARE METRICS SIDE-BY-SIDE

YouTube | March 04, 2020

news image

YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on “see more” next to any of the metrics on the overview screen....

Read More

MAPP LAUNCHES DIGITAL MARKETING PLAYBOOK

Mapp | June 11, 2020

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Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue. The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer enga...

Read More

CONTENT MARKETING

MARKETING 360 RELEASES MULTI-CHANNEL CONTENT MARKETING CASE STUDY

Marketing 360 | December 07, 2021

news image

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did. In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-chann...

Read More
news image

GOOGLE CHROME EXPANDS AD BLOCKING EFFORTS TO ADS WITHIN VIDEOS

Google | February 05, 2020

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...

Read More
news image

YOUTUBE ANALYTICS NOW LETS CREATORS COMPARE METRICS SIDE-BY-SIDE

YouTube | March 04, 2020

YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on “see more” next to any of the metrics on the overview screen....

Read More
news image

MAPP LAUNCHES DIGITAL MARKETING PLAYBOOK

Mapp | June 11, 2020

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue. The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer enga...

Read More
news image

CONTENT MARKETING

MARKETING 360 RELEASES MULTI-CHANNEL CONTENT MARKETING CASE STUDY

Marketing 360 | December 07, 2021

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did. In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-chann...

Read More