Iboss Advertising

Demandbase | June 09, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations...

Martech

Code42 | October 31, 2022

Code42, Inc., the Insider Risk Management (IRM) leader, today announced that it has unified its channel, advisory and technology partner programs under the leadership of Ananth Appathurai, senior vice president of channel and alliance partners. This move unlocks the synergies between Code42’s advisory and technology ecosystem partners and its channel partners to make it easier to collaborate and deliver Insider Risk Management programs and solutions that fit the specific data protection ne...

R2Integrated | May 20, 2020

R2integrated announced today that it has appointed Dan Hixson to head its Technology Solutions Engineering focus. Hixson comes to R2i from Zeta Global, where he led the data-powered marketing technology company's business solutions practice. He brings more than 10 years of digital transformation experience to R2i, as the agency continues to deepen its technology bench and excite their customers. Hixson was recruited to empower R2i's diverse client portfolio to identify and adopt the mark...

Channel Partnerships

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATIO...