Hileman Group

Marketing Analytics

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Marketing Strategy

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...

Multi Channel Marketing

Enzu | June 18, 2022

ENZU, the "Born in the Cloud" provider of private cloud, infrastructure, and managed services and home of the TruCloud® platform, is excited to announce the launch of its new Channel Partner headed by industry veteran, Dustin Young. "I've wanted to build a true Partner-First program for some time now, and Enzu has given me that opportunity. I have long asked how do I build a program that has listened to what partners truly want? With our straig...

MarketingProfs | August 06, 2020

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those are two concepts that many of us are only just now beginning to wrap our minds around on a personal level. But on a professional level it's something we need to address immediately as our brands reopen for business and we test-drive marketing techniques designed to drive sales and profitabil...