HelloWorld, Inc.

HelloWorld, Inc. | November 17, 2016

When marketers partner with complementary brands, they're often seeking greater value and a larger reach than either party could achieve alone. The "strength in numbers" strategy makes tremendous sense during crunch times like the holidays, where a synergy of resources can make for blockbuster promotions. In today’s mobile-first world, these types of deals are increasingly inked with third-party apps: Absolut vodka, Lyft and Gratafy, an e-commerce platform, all banded t...

HelloWorld, Inc. | November 16, 2016

Do you give the same gifts to friends and family every year? No. Then why dust off the same old holiday marketing tactics? With each season offering a fresh start to engage consumers, it’s always a good time to rethink your approach. Read on for a few exciting tactics brands can adopt a personal approach to spice up holiday marketing and create lasting impressions with consumers. A SEASON FOR SURPRISE AND DELIGHT Bring back the excitement you had as a kid by rewarding unsuspecting shoppers...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...