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CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS WHAT CONSUMERS WANT IS MORE. 37% MORE YOY

Visibility | June 02, 2020

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NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...

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HPE INTRODUCES CHANNEL PROGRAMMES, GREENLAKE CLOUD SERVICES

HPE | June 29, 2020

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Hewlett Packard Enterprise (HPE) has debuted a number of as-a-service offerings and initiatives to help partners expand revenue opportunities and accelerate delivery with its GreenLake cloud services and software platform. These new offerings are optimised for the edge, data centre and co-location facilities, the compamny says. Paul Hunter, HPE Worldwide head of Partner Sales says HPE GreenLake for Partners Programme offers the ability to add their own services with consumption off...

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TRADESHIFT LAUNCHES NEW PARTNER PROGRAM TO MONETIZE DIGITIZATION OF SUPPLY CHAIN RELATIONSHIPS

Tradeshift | July 03, 2020

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Tradeshift, a $1 billion supply chain marketplace platform, has unveiled a new partner program with tools, support and collaboration opportunities. Partner Next will help new and existing partners make more money through the rapid digitization of supply chain relationships. It replaces the supply chain marketplace’s existing partner program, which includes more than 50 partners. Existing partners will transition to Partner Next. Tradeshift will also look to expand its partner community int...

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MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

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Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More
news image

CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS WHAT CONSUMERS WANT IS MORE. 37% MORE YOY

Visibility | June 02, 2020

NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...

Read More
news image

HPE INTRODUCES CHANNEL PROGRAMMES, GREENLAKE CLOUD SERVICES

HPE | June 29, 2020

Hewlett Packard Enterprise (HPE) has debuted a number of as-a-service offerings and initiatives to help partners expand revenue opportunities and accelerate delivery with its GreenLake cloud services and software platform. These new offerings are optimised for the edge, data centre and co-location facilities, the compamny says. Paul Hunter, HPE Worldwide head of Partner Sales says HPE GreenLake for Partners Programme offers the ability to add their own services with consumption off...

Read More
news image

TRADESHIFT LAUNCHES NEW PARTNER PROGRAM TO MONETIZE DIGITIZATION OF SUPPLY CHAIN RELATIONSHIPS

Tradeshift | July 03, 2020

Tradeshift, a $1 billion supply chain marketplace platform, has unveiled a new partner program with tools, support and collaboration opportunities. Partner Next will help new and existing partners make more money through the rapid digitization of supply chain relationships. It replaces the supply chain marketplace’s existing partner program, which includes more than 50 partners. Existing partners will transition to Partner Next. Tradeshift will also look to expand its partner community int...

Read More
news image

MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More