GUILD

Channel Partnerships

Business Wire | October 30, 2023

Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Jean-Christophe Pitié as Chief Marketing & Partnerships Officer. In this dual role, Jean-Christophe will lead the company’s global marketing organization and oversee strategic partnerships. Starting as of today, Jean-Christophe will lead Read More

Marketing Strategy

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a ...

Martech

Nucleus Research | June 29, 2022

The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams ...

Martech, Channel Partnerships

Perception Point | December 06, 2022

Perception Point, a leading provider of advanced threat prevention across digital channels, today announced the introduction of its new partner program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. In the past six months Perception Point has doubled its number of partners, and its enhanced partner program has been launched to power projected global expansion in 2023, as the company looks to focus on a channel-first str...