GUILD

Visibility | June 02, 2020

NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...

HPE | June 29, 2020

Hewlett Packard Enterprise (HPE) has debuted a number of as-a-service offerings and initiatives to help partners expand revenue opportunities and accelerate delivery with its GreenLake cloud services and software platform. These new offerings are optimised for the edge, data centre and co-location facilities, the compamny says. Paul Hunter, HPE Worldwide head of Partner Sales says HPE GreenLake for Partners Programme offers the ability to add their own services with consumption off...

Tradeshift | July 03, 2020

Tradeshift, a $1 billion supply chain marketplace platform, has unveiled a new partner program with tools, support and collaboration opportunities. Partner Next will help new and existing partners make more money through the rapid digitization of supply chain relationships. It replaces the supply chain marketplace’s existing partner program, which includes more than 50 partners. Existing partners will transition to Partner Next. Tradeshift will also look to expand its partner community int...

MARKETING STRATEGY

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...