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There are cracks in your PPC campaign or sales funnel that are causing you to lose Thousands (Millions, even) in untapped/lost income . You are paying WAY more than you need if you don’t know exactly what you’re doing with Google. You’ll need a Google ninja who understands ever-changing algorithms & elements that affect your ad cost.

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MARKETING ANALYTICS TOOL JUMPSHOT TO SHUT DOWN AMID PRIVACY CONCERNS

Avast | January 30, 2020

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Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. The decision to shut down Jumpshot comes after an investigation into its harvesting and selling of user data was published by Vice earlier this week. Vice reports that the data in question is highly sensitive and was supposed to remain confidential. Documents obtained by Vice reveal how the Avast antivirus program collects data from people who hav...

Read More

CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

BKA Content | May 13, 2020

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Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

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TINDER TESTS NEW SOCIAL FEATURES, INCLUDING PROMPTS AND A ‘SHARE TO MATCHES’ OPTION

Tinder | February 14, 2020

news image

Tinder is testing a series of new social features designed to boost conversations between users on its service. One of the new features is a conversational prompt, first teased during parent company Match Group’s recent earnings. The prompt encourages users to respond to questions or finish a sentence in order to better showcase their personality with their answers. The other, a “Share to Matches” option, allows users to post photos, looping videos and other content that can on...

Read More

SEMRUSH INTRODUCES ITS NEW TOOL: TRAFFIC JET

SEMrush | March 31, 2020

news image

The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales. Traffic Jet allows users to create, manage, and test all online ads, with only the pu...

Read More
news image

MARKETING ANALYTICS TOOL JUMPSHOT TO SHUT DOWN AMID PRIVACY CONCERNS

Avast | January 30, 2020

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. The decision to shut down Jumpshot comes after an investigation into its harvesting and selling of user data was published by Vice earlier this week. Vice reports that the data in question is highly sensitive and was supposed to remain confidential. Documents obtained by Vice reveal how the Avast antivirus program collects data from people who hav...

Read More
news image

CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

BKA Content | May 13, 2020

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

Read More
news image

TINDER TESTS NEW SOCIAL FEATURES, INCLUDING PROMPTS AND A ‘SHARE TO MATCHES’ OPTION

Tinder | February 14, 2020

Tinder is testing a series of new social features designed to boost conversations between users on its service. One of the new features is a conversational prompt, first teased during parent company Match Group’s recent earnings. The prompt encourages users to respond to questions or finish a sentence in order to better showcase their personality with their answers. The other, a “Share to Matches” option, allows users to post photos, looping videos and other content that can on...

Read More
news image

SEMRUSH INTRODUCES ITS NEW TOOL: TRAFFIC JET

SEMrush | March 31, 2020

The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales. Traffic Jet allows users to create, manage, and test all online ads, with only the pu...

Read More