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Marketing Data

Acoustic | November 17, 2021

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

Google | February 25, 2020

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use. This patent may or may not be used in Google’s algorithm....

Marketing Data

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being ...

Martech, Channel Partnerships

PR Newswire | August 01, 2023

Scale Computing, the market leader in edge computing, virtualization, and hyperconverged solutions, today announced that CRN®, a brand of The Channel Company, has named Jeff Ready, CEO and co-founder, and Scott Mann, global channel chief, to its exclusive 2023 Top 100 Executives list. CRN's Top 100 Executives list acknowledges the tech visionaries who are setting the pace for the rest of the IT industry. The list honors executives impacting the IT channel across four sub...