Grey West

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Grey West is an ideas company on a mission to make the world’s most ambitious brands play a meaningful role in culture. Based in Los Angeles and San Francisco, we sit at the epicenter of pop culture, entertainment, technology, and innovation, which inspires us to reimagine advertising as we know it and push the boundaries of the industry.

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TRAX LAUNCHES MULESOFT CERTIFIED CONNECTOR TO JOIN TECHNOLOGY PARTNER PROGRAM

Trax Retail | February 13, 2023

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Trax, a leading provider of computer vision solutions and retail analytics, recently joined the MuleSoft Technology Partner Program with the release of a MuleSoft Certified Connector for Trax. The Trax connector, accessible through Anypoint Exchange, will enable consumer packaged goods (CPG) businesses to integrate Trax solutions with their Salesforce Consumer Goods Cloud to generate a higher return on investment (ROI) from retail execution optimization. Combining Salesforce CG ...

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ACT-ON RELEASES CUSTOMER-DRIVEN PRODUCT INNOVATIONS, ENHANCES EASE-OF-USE FOR MARKETING AND SALES

Act-On Software | July 31, 2020

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Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. In a world where there are thousands of sales leads, Act-On enables users to easily fi...

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Channel Partnerships

PIXOTOPE ANNOUNCES NEW EMEA PARTNERS AND DISTRIBUTORS

Pixotope | September 28, 2022

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Pixotope, the leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, is continuing to break down barriers to Virtual Production adoption by expanding its network of partners across the EMEA region. This expansion follows the success of major productions for Pixotope, including support of the world's largest esports event, Valve’s Dota 2, 2021, held in Bucharest’s 50,000-capacity stadium, Arena Națională. Along...

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Martech

NUCLEUS RESEARCH RELEASES 2022 MARKETING AUTOMATION TECHNOLOGY VALUE MATRIX

Nucleus Research | June 29, 2022

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The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams ...

Read More
news image

Marketing Data

TRAX LAUNCHES MULESOFT CERTIFIED CONNECTOR TO JOIN TECHNOLOGY PARTNER PROGRAM

Trax Retail | February 13, 2023

Trax, a leading provider of computer vision solutions and retail analytics, recently joined the MuleSoft Technology Partner Program with the release of a MuleSoft Certified Connector for Trax. The Trax connector, accessible through Anypoint Exchange, will enable consumer packaged goods (CPG) businesses to integrate Trax solutions with their Salesforce Consumer Goods Cloud to generate a higher return on investment (ROI) from retail execution optimization. Combining Salesforce CG ...

Read More
news image

ACT-ON RELEASES CUSTOMER-DRIVEN PRODUCT INNOVATIONS, ENHANCES EASE-OF-USE FOR MARKETING AND SALES

Act-On Software | July 31, 2020

Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. In a world where there are thousands of sales leads, Act-On enables users to easily fi...

Read More
news image

Channel Partnerships

PIXOTOPE ANNOUNCES NEW EMEA PARTNERS AND DISTRIBUTORS

Pixotope | September 28, 2022

Pixotope, the leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, is continuing to break down barriers to Virtual Production adoption by expanding its network of partners across the EMEA region. This expansion follows the success of major productions for Pixotope, including support of the world's largest esports event, Valve’s Dota 2, 2021, held in Bucharest’s 50,000-capacity stadium, Arena Națională. Along...

Read More
news image

Martech

NUCLEUS RESEARCH RELEASES 2022 MARKETING AUTOMATION TECHNOLOGY VALUE MATRIX

Nucleus Research | June 29, 2022

The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us