Grey West

MARKETING STRATEGY

Influ2 | October 27, 2021

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures...

Facebook | March 18, 2020

The COVID-19 pandemic is challenging and troubling in many ways, and the reality is that it's only going to get worse. With a vaccine still months away, and the virus still spreading into new regions, the likelihood is that we'll be dealing with this for months, which will have a major impact on many sectors and businesses. To help ease this burden, at least for some organizations, Facebook has this week announced a new $100 million grants program to assist 30,000 SMBs, in 30 nations, su...

MARKETING DATA

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being ...

CHANNEL PARTNERSHIPS

360insights | November 10, 2021

360insights announced that it has acquired Channel Maven and Spark Your Channel in a bold move to solidify its position as the leading Engagement and Business Optimization company in the channel. The purchase of these two successful firms will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as digital demand generation. “Our ongoing passion for optimizing our customers’ ability to cre...