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Content Marketing

Snappy Kraken | August 24, 2021

Snappy Kraken, a MarTech leader geared toward financial services professionals, announced today it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships. As an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. T...

Marketing Analytics

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

Martech

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regai...

LogicMonitor | July 07, 2020

LogicMonitor, the leading cloud-based IT infrastructure monitoring and intelligence platform for enterprises and managed service providers, today announced seven new channel partner additions to its LogicMonitor Partner Network. These strategic additions span four continents and include Bluemara in Spain, Cloud Creek Systems in the U.S., ReTune in Scandinavia, Hagrid Solutions in Australia, Qinetics in Malaysia, and Ultima Business Solutions and TransACT Technology Solutions in the UK. “Pa...