Goodway Group

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Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.

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Channel Partnerships

CHANNEL BAKERS AWARDED ADVANCED PARTNER STATUS BY AMAZON ADS

Channel Bakers | September 08, 2022

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Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. &q...

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Channel Partnerships

INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS

Smartsheet | September 20, 2022

news image

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATIO...

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Content Marketing

VAN DYKE HORN PUBLIC RELATIONS NEW STRATEGIC PARTNERSHIP BRINGS NEW CAPABILITIES & HIRES

VDH | April 19, 2022

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After the initial announcement of Van Dyke Horn Public Relations (VDH) and Lambert joining forces on March 30, we asked, what's next? VDH today announced the hiring of four seasoned staff who make up the agency's 11-member team. VDH announced a strategic partnership with Lambert, a national integrated communications agency, on March 30, joining two of Michigan's top PR agencies. VDH remains a Minority Business Enterprise (MBE) business as it has for the last 24 years. ...

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Marketing Strategy

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

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Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

Read More
news image

Channel Partnerships

CHANNEL BAKERS AWARDED ADVANCED PARTNER STATUS BY AMAZON ADS

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. &q...

Read More
news image

Channel Partnerships

INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATIO...

Read More
news image

Content Marketing

VAN DYKE HORN PUBLIC RELATIONS NEW STRATEGIC PARTNERSHIP BRINGS NEW CAPABILITIES & HIRES

VDH | April 19, 2022

After the initial announcement of Van Dyke Horn Public Relations (VDH) and Lambert joining forces on March 30, we asked, what's next? VDH today announced the hiring of four seasoned staff who make up the agency's 11-member team. VDH announced a strategic partnership with Lambert, a national integrated communications agency, on March 30, joining two of Michigan's top PR agencies. VDH remains a Minority Business Enterprise (MBE) business as it has for the last 24 years. ...

Read More
news image

Marketing Strategy

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us