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DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

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Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...

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A POST–COVID-19 COMMERCIAL-RECOVERY STRATEGY FOR B2B COMPANIES

Mckinsey | July 20, 2020

news image

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, mining, and telecommunications are trying to mitigate COVID-19’s economic fallout and human toll by ensuring workplace safety, increasing liquidity, and keeping supply chains moving. The pressures have been so intense that few are looking ahead to the return to work, when production lines will ramp up to full capacity. Those forward-thinking executives who do contemplate the recovery may have dif...

Read More

‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

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As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

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CHANNEL PARTNERSHIPS

MAPP OPENS A THIRD PARTY SYSTEMS PLATFORM FOR AUTOMATION

prnewswire | December 09, 2020

news image

Mapp, the worldwide supplier of knowledge drove client commitment, today reports the launch of its computerized showcasing stage Mapp Cloud to any outsider incorporations. Through the Open Marketing Automation Platform, Mapp empowers the mechanization abilities of its cross-channel advertising segment to be available to outer frameworks. It is currently viable with information from outside specialist co-ops to offer considerably simpler framework coordination. This gives clients g...

Read More
news image

DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...

Read More
news image

A POST–COVID-19 COMMERCIAL-RECOVERY STRATEGY FOR B2B COMPANIES

Mckinsey | July 20, 2020

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, mining, and telecommunications are trying to mitigate COVID-19’s economic fallout and human toll by ensuring workplace safety, increasing liquidity, and keeping supply chains moving. The pressures have been so intense that few are looking ahead to the return to work, when production lines will ramp up to full capacity. Those forward-thinking executives who do contemplate the recovery may have dif...

Read More
news image

‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

Read More
news image

CHANNEL PARTNERSHIPS

MAPP OPENS A THIRD PARTY SYSTEMS PLATFORM FOR AUTOMATION

prnewswire | December 09, 2020

Mapp, the worldwide supplier of knowledge drove client commitment, today reports the launch of its computerized showcasing stage Mapp Cloud to any outsider incorporations. Through the Open Marketing Automation Platform, Mapp empowers the mechanization abilities of its cross-channel advertising segment to be available to outer frameworks. It is currently viable with information from outside specialist co-ops to offer considerably simpler framework coordination. This gives clients g...

Read More