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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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STRATEGIES FOR B2B EXECUTIVES: HOW TO BOOST CONTENT MARKETING ROI AND IMPACT

MarketingProfs | August 05, 2020

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Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

Read More

MARKETING DATA

IQUANTI WINS AT IPMA 2021 FOR BEST PAID SEARCH CAMPAIGN

iQuanti | October 23, 2021

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The 5th International Performance Marketing Awards named iQuanti the winner of Best Paid Search Campaign. IPMA showcases the industry's most innovative and groundbreaking work from America, MENA, APAC, LATAM, Western and Eastern Europe. iQuanti, a leading analytics-driven digital marketing company, was awarded for its work with HomeEquity Bank. The IPMA judges’ panel commended iQuanti and HomeEquity Bank for pushing the boundaries of KPIs driven performance marketing &qu...

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MARTECH

GROUPON IS STREAMLINING ITS TECHNOLOGY PLATFORM AND EMBRACING AUTOMATION

Groupon | June 15, 2022

news image

Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences. “We have amazing talent within our Product and Engineering organization, and I...

Read More

CONTENT MARKETING

9FOLD AN ONLINE OMNICHANNEL ORDERING AND DIGITAL MARKETING SOFTWARE COMPANY HAS BEEN ACQUIRED BY HUNGERRUSH

9Fold | May 13, 2021

news image

HungerRush, a leading cloud-based restaurant software provider, confirmed today the acquisition of 9Fold, a New York-based online omnichannel ordering and digital marketing software solutions firm. HungerRush, an all-in-one POS platform, assists restaurants in saving money, improving guest experience and loyalty, and accelerating growth—all from a single SaaS platform. Restaurants will be able to provide direct online ordering capabilities through a smartphone...

Read More
news image

STRATEGIES FOR B2B EXECUTIVES: HOW TO BOOST CONTENT MARKETING ROI AND IMPACT

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

Read More
news image

MARKETING DATA

IQUANTI WINS AT IPMA 2021 FOR BEST PAID SEARCH CAMPAIGN

iQuanti | October 23, 2021

The 5th International Performance Marketing Awards named iQuanti the winner of Best Paid Search Campaign. IPMA showcases the industry's most innovative and groundbreaking work from America, MENA, APAC, LATAM, Western and Eastern Europe. iQuanti, a leading analytics-driven digital marketing company, was awarded for its work with HomeEquity Bank. The IPMA judges’ panel commended iQuanti and HomeEquity Bank for pushing the boundaries of KPIs driven performance marketing &qu...

Read More
news image

MARTECH

GROUPON IS STREAMLINING ITS TECHNOLOGY PLATFORM AND EMBRACING AUTOMATION

Groupon | June 15, 2022

Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences. “We have amazing talent within our Product and Engineering organization, and I...

Read More
news image

CONTENT MARKETING

9FOLD AN ONLINE OMNICHANNEL ORDERING AND DIGITAL MARKETING SOFTWARE COMPANY HAS BEEN ACQUIRED BY HUNGERRUSH

9Fold | May 13, 2021

HungerRush, a leading cloud-based restaurant software provider, confirmed today the acquisition of 9Fold, a New York-based online omnichannel ordering and digital marketing software solutions firm. HungerRush, an all-in-one POS platform, assists restaurants in saving money, improving guest experience and loyalty, and accelerating growth—all from a single SaaS platform. Restaurants will be able to provide direct online ordering capabilities through a smartphone...

Read More