GCG Marketing

Channel Partnerships

Salesforce | March 08, 2022

Sprout Social Inc. and Salesforce announced that they were entering a global partnership to help Salesforce customers manage their full social media presence- publishing, engagement, scheduling, listening, advocacy, analytics, and platform integrations, through Sprout Social’s industry-leading social suite. Salesforce customers can connect with their audiences, set up publishing workflows, deliver exemplary social customer experience, and use social data insights at scale. I...

Content Marketing

Rightpoint | January 23, 2023

A Genpact company, Rightpoint, was identified for its Global Experience leadership with the company's Total Experience approach, including employee, customer, and product experience. The company's expert approach towards developing bespoke employee, customer, and product experiences has earned it numerous industry-wide recognition in past years. It includes the Microsoft US Partner Award for Employee Experience last year in June, when the company was acknowledged as a wi...

Customer Experience

Xumo | January 10, 2023

Comcast and Charter's business-to-business streaming platform, Xumo Enterprise, has announced a new set of software and technology solutions to help content owners, advertisers, and streaming platforms program, manage, and make money from a customized streaming solution. As part of the new solution suite, Xumo Enterprise is now offering content owners the ability to manage their own free ad-supported streaming TV (FAST) channels within its new content management system (CMS), ...

Content Marketing

Bridgepoint | March 28, 2022

To accelerate its global growth, Bridgepoint has acquired a majority stake in Inspired Thinking Group (Team ITG) from Equistone Partners Europe (Equistone), the previous shareholder, for an undisclosed sum. The current Bridgepoint management team will deliver the next phase of Team ITG’s international development through this acquisition. It focuses on U.S growth in marketing services and cloud-based marketing technology. Team ITG is headquartered in Birmingham, UK, an...