Gain Theory

gaintheory.com

Marketing Effectiveness Index
Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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Multi Channel Marketing

IMPARTNER AND AMANDA AI TEAM UP TO AUTOMATE CONTINUOUS OPTIMIZATION OF PAID GOOGLE SEARCH ADS

PR Newswire | May 04, 2023

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Impartner, the fastest-growing and most award-winning provider of channel management technologies, today announced its partnership with Amanda AI, an Automation as a Service (AAAS) company, to power its Google Ads for the Channel solution. This collaboration is fueled by Impartner's nearly 30 years of experience in providing channel solutions, along with Google's market data and systems and Amanda AI's autonomous AI system to optimize channel campaigns and results. A...

Read More

CRM

FRESHWORKS LAUNCHES ITS FIRST UNIFIED CRM FOR E-COMMERCE COMPANIES

Freshworks | April 27, 2022

news image

Freshworks Inc. a software company empowering the people who power business, launched Freshworks CRM for e-commerce, a customer relationship management (CRM) solution with a unified customer record across conversational marketing, sales and customer support. Built for direct-to-consumer brands and digital retailers, the CRM solution empowers employees to engage their buyers directly through modern messaging channels, providing them with more personalized and delightful experiences. Freshworks CR...

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Martech

STRUCTUREDWEB INTRODUCES CHANNELGPT: BECOMES FIRST TO LEVERAGE THE POWER OF GENERATIVE AI TO REVOLUTIONIZE CHANNEL SALES & MARKETING

Business Wire | May 03, 2023

news image

StructuredWeb, a provider of the leading enterprise through-channel marketing automation (TCMA) platform, today announced the launch of ChannelGPT, a new generative AI tool seamlessly integrated into the company’s TCMA platform designed to revolutionize the way vendors and partners create, customize and distribute channel marketing content. This first-to-market solution for channel marketers enables vendors to engage their complex partner ecosystems in a completely ground-breaking wa...

Read More

SENTIMENTAL ANALYSIS AND RECOMMENDATION ENGINE

Lilacinfotech | May 28, 2020

news image

Customer feedback is great. Yet, how would you transform that feedback into important customer insights of knowledge? Before, organizations utilized things like studies to attempt to get a good/bad/neutral reaction to their ongoing promoting effort or item. Still, there is so much more information in the form of unstructured data that could help companies better understand their customers. Whether they are using social media, blogs, forums, reviews, or online news commenting, customers are shari...

Read More
news image

Multi Channel Marketing

IMPARTNER AND AMANDA AI TEAM UP TO AUTOMATE CONTINUOUS OPTIMIZATION OF PAID GOOGLE SEARCH ADS

PR Newswire | May 04, 2023

Impartner, the fastest-growing and most award-winning provider of channel management technologies, today announced its partnership with Amanda AI, an Automation as a Service (AAAS) company, to power its Google Ads for the Channel solution. This collaboration is fueled by Impartner's nearly 30 years of experience in providing channel solutions, along with Google's market data and systems and Amanda AI's autonomous AI system to optimize channel campaigns and results. A...

Read More
news image

CRM

FRESHWORKS LAUNCHES ITS FIRST UNIFIED CRM FOR E-COMMERCE COMPANIES

Freshworks | April 27, 2022

Freshworks Inc. a software company empowering the people who power business, launched Freshworks CRM for e-commerce, a customer relationship management (CRM) solution with a unified customer record across conversational marketing, sales and customer support. Built for direct-to-consumer brands and digital retailers, the CRM solution empowers employees to engage their buyers directly through modern messaging channels, providing them with more personalized and delightful experiences. Freshworks CR...

Read More
news image

Martech

STRUCTUREDWEB INTRODUCES CHANNELGPT: BECOMES FIRST TO LEVERAGE THE POWER OF GENERATIVE AI TO REVOLUTIONIZE CHANNEL SALES & MARKETING

Business Wire | May 03, 2023

StructuredWeb, a provider of the leading enterprise through-channel marketing automation (TCMA) platform, today announced the launch of ChannelGPT, a new generative AI tool seamlessly integrated into the company’s TCMA platform designed to revolutionize the way vendors and partners create, customize and distribute channel marketing content. This first-to-market solution for channel marketers enables vendors to engage their complex partner ecosystems in a completely ground-breaking wa...

Read More
news image

SENTIMENTAL ANALYSIS AND RECOMMENDATION ENGINE

Lilacinfotech | May 28, 2020

Customer feedback is great. Yet, how would you transform that feedback into important customer insights of knowledge? Before, organizations utilized things like studies to attempt to get a good/bad/neutral reaction to their ongoing promoting effort or item. Still, there is so much more information in the form of unstructured data that could help companies better understand their customers. Whether they are using social media, blogs, forums, reviews, or online news commenting, customers are shari...

Read More

Resources

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Multi Channel Marketing

The Braze Holiday Inspiration Guide

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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