Gain Theory

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Marketing Effectiveness Index
Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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MARKETING DATA

TAG (THE AGENCY GUIDE) REBRANDS TO ENHANCE GENDER EQUALITY

TAG | December 27, 2021

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One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

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CHANNEL PARTNERSHIPS

AVEPOINT CHANNEL LEADER JASON BEAL EXITS, REPLACED BY LONGTIME TECH DATA EXEC

AvePoint | July 14, 2022

news image

Jason Beal, AvePoint‘s first-ever channel chief, has quietly exited the company. The software provider on Wednesday said it’s hiring Heather Murray to replace him, with the title of chief channel officer. Murray is expected to expand AvePoint’s relationships with partners, including MSPs, solution providers and systems integrators, according to the announcement. Murray joined AvePoint after nearly 25 years at TD Synnex (Tech Data before last year’s merger w...

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MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

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Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More

OMNICHANNEL CUSTOMER ENGAGEMENT MADE EASY, NOW FREE

Comm100 | September 14, 2020

news image

Comm100 is extremely feature rich. So far there isn’t anything that we've wanted to do that we've not been able to. It's really a software that can grow and scale with you. We started out on the most basic version and have opted in to add-ons (e.g the knowledgebase) over time as well as moving up to a higher version. The sales team have been helpful every step of the way in putting together a package that is perfectly tailored to our needs. Offer valid for...

Read More
news image

MARKETING DATA

TAG (THE AGENCY GUIDE) REBRANDS TO ENHANCE GENDER EQUALITY

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

Read More
news image

CHANNEL PARTNERSHIPS

AVEPOINT CHANNEL LEADER JASON BEAL EXITS, REPLACED BY LONGTIME TECH DATA EXEC

AvePoint | July 14, 2022

Jason Beal, AvePoint‘s first-ever channel chief, has quietly exited the company. The software provider on Wednesday said it’s hiring Heather Murray to replace him, with the title of chief channel officer. Murray is expected to expand AvePoint’s relationships with partners, including MSPs, solution providers and systems integrators, according to the announcement. Murray joined AvePoint after nearly 25 years at TD Synnex (Tech Data before last year’s merger w...

Read More
news image

MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More
news image

OMNICHANNEL CUSTOMER ENGAGEMENT MADE EASY, NOW FREE

Comm100 | September 14, 2020

Comm100 is extremely feature rich. So far there isn’t anything that we've wanted to do that we've not been able to. It's really a software that can grow and scale with you. We started out on the most basic version and have opted in to add-ons (e.g the knowledgebase) over time as well as moving up to a higher version. The sales team have been helpful every step of the way in putting together a package that is perfectly tailored to our needs. Offer valid for...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us