Gain Theory

Marketing Effectiveness Index
Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google | January 17, 2020

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Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Read More

PEAKVIEW JOINS EDIFY CHANNEL PARTNER PROGRAM

PeakView | June 18, 2020

news image

Today, Edify Labs (edify.cx), the software company that’s redefining the way businesses manage customer engagement and cross-team collaboration, announced that PeakView, a proven industry-leading cloud adoption consulting firm with a focus on cloud contact center technology and solutions, is now part of the Edify Partner Program. PeakView helps organizations, from Fortune 500 companies to mid-sized enterprises, quickly find the right technology solutions, including traditional voice...

Read More

YOUTUBE’S STRUGGLE: SOARING VIEWS, DECLINING REVENUE

YouTube | April 16, 2020

news image

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue....

Read More

PANTHEON OFFERS FEATURE BRANCH WORKFLOW TOOL MULTIDEV FREE OF CHARGE TO REMOTE TEAMS

Pantheon | April 14, 2020

news image

Today, Pantheon.io, the WebOps platform powering over 300,000 websites, is proud to announce it will be providing its top-tier Multidev feature free of charge to all customers. Pantheon is extending access to this powerful collaboration tool to help increase the productivity of remote marketing and development teams during COVID-19. Pantheon is also providing its industry-leading WebOps platform at no charge to nonprofits, government, medical, and educational organizations operating on the...

Read More
news image

GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google | January 17, 2020

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Read More
news image

PEAKVIEW JOINS EDIFY CHANNEL PARTNER PROGRAM

PeakView | June 18, 2020

Today, Edify Labs (edify.cx), the software company that’s redefining the way businesses manage customer engagement and cross-team collaboration, announced that PeakView, a proven industry-leading cloud adoption consulting firm with a focus on cloud contact center technology and solutions, is now part of the Edify Partner Program. PeakView helps organizations, from Fortune 500 companies to mid-sized enterprises, quickly find the right technology solutions, including traditional voice...

Read More
news image

YOUTUBE’S STRUGGLE: SOARING VIEWS, DECLINING REVENUE

YouTube | April 16, 2020

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue....

Read More
news image

PANTHEON OFFERS FEATURE BRANCH WORKFLOW TOOL MULTIDEV FREE OF CHARGE TO REMOTE TEAMS

Pantheon | April 14, 2020

Today, Pantheon.io, the WebOps platform powering over 300,000 websites, is proud to announce it will be providing its top-tier Multidev feature free of charge to all customers. Pantheon is extending access to this powerful collaboration tool to help increase the productivity of remote marketing and development teams during COVID-19. Pantheon is also providing its industry-leading WebOps platform at no charge to nonprofits, government, medical, and educational organizations operating on the...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us