Gain Theory

MARKETING DATA

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

CHANNEL PARTNERSHIPS

AvePoint | July 14, 2022

Jason Beal, AvePoint‘s first-ever channel chief, has quietly exited the company. The software provider on Wednesday said it’s hiring Heather Murray to replace him, with the title of chief channel officer. Murray is expected to expand AvePoint’s relationships with partners, including MSPs, solution providers and systems integrators, according to the announcement. Murray joined AvePoint after nearly 25 years at TD Synnex (Tech Data before last year’s merger w...

MARKETING STRATEGY

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Comm100 | September 14, 2020

Comm100 is extremely feature rich. So far there isn’t anything that we've wanted to do that we've not been able to. It's really a software that can grow and scale with you. We started out on the most basic version and have opted in to add-ons (e.g the knowledgebase) over time as well as moving up to a higher version. The sales team have been helpful every step of the way in putting together a package that is perfectly tailored to our needs. Offer valid for...