Gain Theory

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Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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Marketing Strategy

KING STREET MEDIA ACQUIRES NOW CREATIVE GROUP, INTRODUCES NOW IMPACT STUDIO

King Street Media | May 04, 2021

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Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

Read More

Social Media Marketing

REUTERS LAUNCHES REUTERS NEXT: AN AGENDA-SETTING, FOUR-DAY SUMMIT FOR GLOBAL LEADERS

Reuters | November 11, 2020

news image

Reuters today launched one of the biggest and most ambitious leadership summits in the world, bringing together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Over four days in January, Reuters Next will deliver agenda...

Read More

FACEBOOK CAUTIONS AGAINST THE PITFALLS OF TOO MUCH PERSONALIZATION IN NEW REPORT

Facebook | February 04, 2020

news image

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....

Read More

Marketing Strategy

CREATIVE REALITIES ANNOUNCES A CHANNEL SALES PROGRAM AND A KEY INDUSTRY HIRE TO LEAD

GlobeNewswire | August 28, 2023

news image

Digital signage and media solutions leader Creative Realities, Inc. announced a new Channel Sales Program to complement the Company’s direct enterprise sales efforts. The Company has formed a new Channel Sales Group and hired industry veteran Dave Petricig to lead the team as its Director of Channel Sales. “The Company is now positioned, via best-in-class software products and capabilities, to continue our growth trajectory, by focusing on delivering solutions ...

Read More
news image

Marketing Strategy

KING STREET MEDIA ACQUIRES NOW CREATIVE GROUP, INTRODUCES NOW IMPACT STUDIO

King Street Media | May 04, 2021

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

Read More
news image

Social Media Marketing

REUTERS LAUNCHES REUTERS NEXT: AN AGENDA-SETTING, FOUR-DAY SUMMIT FOR GLOBAL LEADERS

Reuters | November 11, 2020

Reuters today launched one of the biggest and most ambitious leadership summits in the world, bringing together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Over four days in January, Reuters Next will deliver agenda...

Read More
news image

FACEBOOK CAUTIONS AGAINST THE PITFALLS OF TOO MUCH PERSONALIZATION IN NEW REPORT

Facebook | February 04, 2020

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....

Read More
news image

Marketing Strategy

CREATIVE REALITIES ANNOUNCES A CHANNEL SALES PROGRAM AND A KEY INDUSTRY HIRE TO LEAD

GlobeNewswire | August 28, 2023

Digital signage and media solutions leader Creative Realities, Inc. announced a new Channel Sales Program to complement the Company’s direct enterprise sales efforts. The Company has formed a new Channel Sales Group and hired industry veteran Dave Petricig to lead the team as its Director of Channel Sales. “The Company is now positioned, via best-in-class software products and capabilities, to continue our growth trajectory, by focusing on delivering solutions ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us