Gain Theory

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Marketing Effectiveness Index
Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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MARKETING STRATEGY

OVERWHELMING NUMBER (96 PERCENT) OF CHANNEL PARTNERS IN ANZ AGREE THAT CLOUD IS KEY TO 2023 STRATEGY: AKAMAI PARTNER SURVEY

PR Newswire | April 25, 2023

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Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today revealed that 96% of channel partners in Australia and New Zealand (ANZ) agreed that cloud is important to their customers' 2023 strategy, with most respondents (48%) estimating that 21-40% of IT budgets would be spent on cloud. The findings are in line with results of the survey that found that 95 percent of partners in the Asia Pacific and Japan (APJ) region agreed that ...

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GOOGLE MY BUSINESS DECIDES TO TEMPORARILY REMOVE FEATURES DUE TO COVID-19

Google | March 23, 2020

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Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. The Google My Business support team will prioritize reviewing new listings, claims, and verifications for cri...

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OMNI CHANNEL MARKETING

MOBIQUITY TECHNOLOGY INCREASES ITS OMNICHANNEL SERVICES

Mobiquity Technology | January 04, 2022

news image

Mobiquity Technologies, Inc., a next-generation data and advertising Platform-as-a-Service (PaaS) firm, has added a new end-user to Mobi-Exchange, the company's SaaS platform for digital marketing and data services. Mobiquity's MobiExchange platform, which was created in response to existing customers' evolving digital campaign needs, now enables advertisers to use text messaging (SMS) in addition to its existing suite of programmatic advertising options to unleash the power of their...

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CHANNEL PARTNERSHIPS

PYRAMID ANALYTICS SIGNS MORE UKI CHANNEL DEALS

Pyramid Analytics | December 02, 2022

news image

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultanc...

Read More
news image

MARKETING STRATEGY

OVERWHELMING NUMBER (96 PERCENT) OF CHANNEL PARTNERS IN ANZ AGREE THAT CLOUD IS KEY TO 2023 STRATEGY: AKAMAI PARTNER SURVEY

PR Newswire | April 25, 2023

Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today revealed that 96% of channel partners in Australia and New Zealand (ANZ) agreed that cloud is important to their customers' 2023 strategy, with most respondents (48%) estimating that 21-40% of IT budgets would be spent on cloud. The findings are in line with results of the survey that found that 95 percent of partners in the Asia Pacific and Japan (APJ) region agreed that ...

Read More
news image

GOOGLE MY BUSINESS DECIDES TO TEMPORARILY REMOVE FEATURES DUE TO COVID-19

Google | March 23, 2020

Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. The Google My Business support team will prioritize reviewing new listings, claims, and verifications for cri...

Read More
news image

OMNI CHANNEL MARKETING

MOBIQUITY TECHNOLOGY INCREASES ITS OMNICHANNEL SERVICES

Mobiquity Technology | January 04, 2022

Mobiquity Technologies, Inc., a next-generation data and advertising Platform-as-a-Service (PaaS) firm, has added a new end-user to Mobi-Exchange, the company's SaaS platform for digital marketing and data services. Mobiquity's MobiExchange platform, which was created in response to existing customers' evolving digital campaign needs, now enables advertisers to use text messaging (SMS) in addition to its existing suite of programmatic advertising options to unleash the power of their...

Read More
news image

CHANNEL PARTNERSHIPS

PYRAMID ANALYTICS SIGNS MORE UKI CHANNEL DEALS

Pyramid Analytics | December 02, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultanc...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us