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Marketing Effectiveness Index
Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

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Channel Partnerships

NINTEX HONORS TOP PARTNERS WITH 2022 NINTEX PARTNER AWARDS

Nintex | September 30, 2022

news image

Nintex, the global standard for process intelligence and automation, today announced the regional winners of the 2022 Nintex Partner Awards across AMER, APAC and EMEA. "Every 2022 Nintex Partner Award winner has consistently displayed invaluable expertise, helping organizations to reimagine the way they work with the ease and power of the Nintex platform," said Eric Johnson, Nintex Chief Executive Officer. "This year's award-winning group of channel partners has...

Read More

AIRCALL ANNOUNCES GLOBAL CHANNEL PARTNERSHIP WITH TELARUS, LLC

Aircall | September 09, 2020

news image

Aircall, a cloud-based voice platform helping companies worldwide manage millions of customer support and sales calls every day, today announced a strategic partnership with Telarus, the largest privately-held technology services distributor in the United States. The partnership will create an automated approach to setting up call centers, making the traditionally complex and time-consuming process now happen in just a matter of minutes. The program will most immediately alleviate the nee...

Read More

Marketing Analytics

COALESCE LAUNCHES NEW PARTNER INITIATIVES TO HELP AUTOMATE THE MODERN DATA STACK

GlobeNewswire | May 30, 2023

news image

Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise a...

Read More

EMARKETER CUTS ALIBABA AD FORECAST, AS SEARCH BUSINESS STRUGGLES AMID PANDEMIC

eMarketer | June 30, 2020

news image

Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....

Read More
news image

Channel Partnerships

NINTEX HONORS TOP PARTNERS WITH 2022 NINTEX PARTNER AWARDS

Nintex | September 30, 2022

Nintex, the global standard for process intelligence and automation, today announced the regional winners of the 2022 Nintex Partner Awards across AMER, APAC and EMEA. "Every 2022 Nintex Partner Award winner has consistently displayed invaluable expertise, helping organizations to reimagine the way they work with the ease and power of the Nintex platform," said Eric Johnson, Nintex Chief Executive Officer. "This year's award-winning group of channel partners has...

Read More
news image

AIRCALL ANNOUNCES GLOBAL CHANNEL PARTNERSHIP WITH TELARUS, LLC

Aircall | September 09, 2020

Aircall, a cloud-based voice platform helping companies worldwide manage millions of customer support and sales calls every day, today announced a strategic partnership with Telarus, the largest privately-held technology services distributor in the United States. The partnership will create an automated approach to setting up call centers, making the traditionally complex and time-consuming process now happen in just a matter of minutes. The program will most immediately alleviate the nee...

Read More
news image

Marketing Analytics

COALESCE LAUNCHES NEW PARTNER INITIATIVES TO HELP AUTOMATE THE MODERN DATA STACK

GlobeNewswire | May 30, 2023

Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise a...

Read More
news image

EMARKETER CUTS ALIBABA AD FORECAST, AS SEARCH BUSINESS STRUGGLES AMID PANDEMIC

eMarketer | June 30, 2020

Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....

Read More