Fourthidea

fourthidea.com

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FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

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Content Marketing

PLEX BECOMES PLATFORM PARTNER FOR AMAGI’S CTV CONTENT MARKETPLACE

Amagi Media Labs | January 20, 2023

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On January 19, 2023, Amagi, a global leader in cloud-based SaaS technology for connected TV and broadcast, announced that Plex, the free global streaming media platform, has become a platform partner in its end-to-end content marketplace. Plex is the leading Free Ad-Supported Streaming TV (FAST) platform in the United States. This platform offers its viewers premium content across genres such as movies, hit TV series, entertainment shows, news, documentaries, music, and m...

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Channel Partnerships

RECON INFOSEC EXPANDS REACH AND PARTNER PROGRAM WITH CHANNEL PARTNER PORTAL LAUNCH

Recon InfoSec | June 08, 2022

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Recon InfoSec, an industry-recognized leader in Managed Detection & Response, cybersecurity assessments, incident response, and training, is offering its portfolio of services and capabilities through an exclusive channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distribu...

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MERKLE CREATES NEW ROLE TO DRIVE INTEGRATION ACROSS MEDIA AND CRM

Merkle | July 01, 2020

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Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus t...

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Social Media Marketing

IZEA RESEARCH DISCOVERS 56% OF SOCIAL MEDIA INFLUENCERS CURRENTLY PARTICIPATE IN THE METAVERSE

IZEA Research | January 15, 2022

news image

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...

Read More
news image

Content Marketing

PLEX BECOMES PLATFORM PARTNER FOR AMAGI’S CTV CONTENT MARKETPLACE

Amagi Media Labs | January 20, 2023

On January 19, 2023, Amagi, a global leader in cloud-based SaaS technology for connected TV and broadcast, announced that Plex, the free global streaming media platform, has become a platform partner in its end-to-end content marketplace. Plex is the leading Free Ad-Supported Streaming TV (FAST) platform in the United States. This platform offers its viewers premium content across genres such as movies, hit TV series, entertainment shows, news, documentaries, music, and m...

Read More
news image

Channel Partnerships

RECON INFOSEC EXPANDS REACH AND PARTNER PROGRAM WITH CHANNEL PARTNER PORTAL LAUNCH

Recon InfoSec | June 08, 2022

Recon InfoSec, an industry-recognized leader in Managed Detection & Response, cybersecurity assessments, incident response, and training, is offering its portfolio of services and capabilities through an exclusive channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distribu...

Read More
news image

MERKLE CREATES NEW ROLE TO DRIVE INTEGRATION ACROSS MEDIA AND CRM

Merkle | July 01, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus t...

Read More
news image

Social Media Marketing

IZEA RESEARCH DISCOVERS 56% OF SOCIAL MEDIA INFLUENCERS CURRENTLY PARTICIPATE IN THE METAVERSE

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us