FourthIdea

fourthidea.com

FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

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Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More

INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

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Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More

Content Marketing

UNIFORM LAUNCHES THE WORLD'S FIRST COMPOSABLE DIGITAL EXPERIENCE PLATFORM

Uniform | October 06, 2021

news image

Uniform announced the availability of the world's first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Marketers and merchandisers can use no-code tools to build personalized, omnichannel digital experiences ...

Read More

Marketing Data

LATEST CATALOG OF TOP DIGITAL MARKETING COMPANIES IN THE USA AND WORLDWIDE AT GOODFIRMS

GoodFirms | October 29, 2021

news image

In the modern world, digital marketing is trending and helping various businesses to discover new strategies in the marketing world. Utilizing the multiple channels available in digital marketing, marketers can promote and engage with the target audience. Moreover, implementing digital marketing tactics builds brand awareness, collects valuable insights about their customers, increases the retention rate, and much more. Many organizations and businesses are currently taking the as...

Read More
news image

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More
news image

INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More
news image

Content Marketing

UNIFORM LAUNCHES THE WORLD'S FIRST COMPOSABLE DIGITAL EXPERIENCE PLATFORM

Uniform | October 06, 2021

Uniform announced the availability of the world's first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Marketers and merchandisers can use no-code tools to build personalized, omnichannel digital experiences ...

Read More
news image

Marketing Data

LATEST CATALOG OF TOP DIGITAL MARKETING COMPANIES IN THE USA AND WORLDWIDE AT GOODFIRMS

GoodFirms | October 29, 2021

In the modern world, digital marketing is trending and helping various businesses to discover new strategies in the marketing world. Utilizing the multiple channels available in digital marketing, marketers can promote and engage with the target audience. Moreover, implementing digital marketing tactics builds brand awareness, collects valuable insights about their customers, increases the retention rate, and much more. Many organizations and businesses are currently taking the as...

Read More