Fourthidea

fourthidea.com

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FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

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Content Marketing

QUAD EXPANDS PARTNERSHIP WITH PACKAGE INSIGHT TO HELP BRANDS BETTER UNDERSTAND THE IMPACT OF DESIGN ON CONSUMER BEHAVIOR

Quad | April 14, 2021

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Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSi...

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FACEBOOK PROVIDES AN UPDATE ON ITS PLANS TO CONNECT THE WORLD AS PART OF NEW "INCLUSIVE INTERNET INDEX"

Facebook | February 26, 2020

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There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....

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‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

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As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

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Martech

GCX PARTNERS WITH CAMBRIDGE MC TO EXPAND ITS CHANNEL PARTNER PROGRAM

Cambridge Management Consulting, Global Cloud Xchange | March 03, 2023

news image

On March 2, 2023, Global Cloud Xchange (GCX), announced a strategic partnership with Cambridge Management Consulting (Cambridge MC), a leading global and innovative consulting firm. GCX aims to expand its worldwide product and service offerings across wholesale and enterprise markets through this agreement, leveraging Cambridge MC's telecom master agents. In addition, GCX provides network services to new media providers, telecom carriers, and enterprises to enable global connectivity.<...

Read More
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Content Marketing

QUAD EXPANDS PARTNERSHIP WITH PACKAGE INSIGHT TO HELP BRANDS BETTER UNDERSTAND THE IMPACT OF DESIGN ON CONSUMER BEHAVIOR

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSi...

Read More
news image

FACEBOOK PROVIDES AN UPDATE ON ITS PLANS TO CONNECT THE WORLD AS PART OF NEW "INCLUSIVE INTERNET INDEX"

Facebook | February 26, 2020

There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....

Read More
news image

‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

Read More
news image

Martech

GCX PARTNERS WITH CAMBRIDGE MC TO EXPAND ITS CHANNEL PARTNER PROGRAM

Cambridge Management Consulting, Global Cloud Xchange | March 03, 2023

On March 2, 2023, Global Cloud Xchange (GCX), announced a strategic partnership with Cambridge Management Consulting (Cambridge MC), a leading global and innovative consulting firm. GCX aims to expand its worldwide product and service offerings across wholesale and enterprise markets through this agreement, leveraging Cambridge MC's telecom master agents. In addition, GCX provides network services to new media providers, telecom carriers, and enterprises to enable global connectivity.<...

Read More

Resources

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Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article

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Multi Channel Marketing

The Braze Holiday Inspiration Guide

Whitepaper

resource image

Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article

resource image

Multi Channel Marketing

The Braze Holiday Inspiration Guide

Whitepaper

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us