FourthIdea

fourthidea.com

FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

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MARKETING STRATEGY

MODMED LAUNCHES AMP MARKETING SERVICES TO HELP PRACTICES ATTRACT NEW PATIENTS, MANAGE REPUTATION AND IMPROVE ENGAGEMENT

ModMed | March 24, 2022

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At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office ...

Read More

CONTENT MARKETING

MEDALLIA ANNOUNCES MEDALLIA MARKETING EXPERIENCE ON SALESFORCE APPEXCHANGE, THE WORLD'S LEADING ENTERPRISE CLOUD MARKETPLACE

Medallia | August 27, 2021

news image

Medallia, Inc. the global leader in customer and employee experience, today announced it has launched Medallia Marketing Experience on Salesforce AppExchange, empowering customers to access customer sentiment, behavior, and perception data to help deliver better experiences across marketing channels. Companies can leverage information flagged by Medallia - such as potential churn risk, sentiment segmentation, and even AI-identified upsell opportunities - to engage with their custo...

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MULTI CHANNEL MARKETING

CAPIO HIRES JEFF STALLINGS AS SENIOR VICE PRESIDENT OF STRATEGIC & CHANNEL SALES

Impartner | December 02, 2022

news image

Capio, one of the largest healthcare asset management companies in the country, has named Jeff Stallings as its Senior Vice President of Sales. In addition to his own strategic accounts, Stallings will lead a sales team of senior regional vice presidents responsible for revenue growth. He also will assist in the planning and implementation of Capio’s go-to-market strategy, and he will establish new channel partnerships to maximize revenue. Stallings will report to Capio’s President, ...

Read More

MARKETING STRATEGY

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

news image

Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

Read More
news image

MARKETING STRATEGY

MODMED LAUNCHES AMP MARKETING SERVICES TO HELP PRACTICES ATTRACT NEW PATIENTS, MANAGE REPUTATION AND IMPROVE ENGAGEMENT

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office ...

Read More
news image

CONTENT MARKETING

MEDALLIA ANNOUNCES MEDALLIA MARKETING EXPERIENCE ON SALESFORCE APPEXCHANGE, THE WORLD'S LEADING ENTERPRISE CLOUD MARKETPLACE

Medallia | August 27, 2021

Medallia, Inc. the global leader in customer and employee experience, today announced it has launched Medallia Marketing Experience on Salesforce AppExchange, empowering customers to access customer sentiment, behavior, and perception data to help deliver better experiences across marketing channels. Companies can leverage information flagged by Medallia - such as potential churn risk, sentiment segmentation, and even AI-identified upsell opportunities - to engage with their custo...

Read More
news image

MULTI CHANNEL MARKETING

CAPIO HIRES JEFF STALLINGS AS SENIOR VICE PRESIDENT OF STRATEGIC & CHANNEL SALES

Impartner | December 02, 2022

Capio, one of the largest healthcare asset management companies in the country, has named Jeff Stallings as its Senior Vice President of Sales. In addition to his own strategic accounts, Stallings will lead a sales team of senior regional vice presidents responsible for revenue growth. He also will assist in the planning and implementation of Capio’s go-to-market strategy, and he will establish new channel partnerships to maximize revenue. Stallings will report to Capio’s President, ...

Read More
news image

MARKETING STRATEGY

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us