FocusWorks Marketing

FocusWorks Marketing helps companies, particularly those in compliance-regulated industries like healthcare, legal and accounting, create digital experiences, reach customers and grow through strategy, testing and data-driven decision making. We get to know the heart and soul of your business to create messaging and a story that captures your brand and speaks to your target audience. Whether it’s emails people actually want to open, a website that converts visitors into leads or content that’s engaging and high-value, we deliver creative, content and campaigns that get results.

C-Suite On Deck

Amanda Sexton, Founder at FocusWorks Marketing, has been in marketing for over a decade. She has seen a lot of change in the industry but one thing has remained the same: companies paying more than they should ...

Events

Related News

INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

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Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More

CONTENT MARKETING

ONEAFFINITI AND CONTENTSTACK COLLABORATE TO PROVIDE CONTENT MARKETING CAPABILITIES FOR GLOBAL CHANNEL PARTNERS

Contentstack | May 27, 2021

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Contentstack, the leading Content Experience Platform (CXP), announced today a partnership with OneAffiniti, a supplier of through-channel marketing solutions to the world's largest technology brands and their 3,500 channel partners. OneAffiniti has incorporated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform as part of the partnership to drive international growth. Contentstack's multi-language features include quick and easy interac...

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GOOGLE MY BUSINESS TEMPORARILY REMOVES FEATURES DUE TO COVID-19

Google | March 20, 2020

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Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”...

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WHY IS PRODUCT MARKETING SO HARD?

The Marketing Advisory Network | June 02, 2020

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Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Read More
news image

INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More
news image

CONTENT MARKETING

ONEAFFINITI AND CONTENTSTACK COLLABORATE TO PROVIDE CONTENT MARKETING CAPABILITIES FOR GLOBAL CHANNEL PARTNERS

Contentstack | May 27, 2021

Contentstack, the leading Content Experience Platform (CXP), announced today a partnership with OneAffiniti, a supplier of through-channel marketing solutions to the world's largest technology brands and their 3,500 channel partners. OneAffiniti has incorporated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform as part of the partnership to drive international growth. Contentstack's multi-language features include quick and easy interac...

Read More
news image

GOOGLE MY BUSINESS TEMPORARILY REMOVES FEATURES DUE TO COVID-19

Google | March 20, 2020

Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”...

Read More
news image

WHY IS PRODUCT MARKETING SO HARD?

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Read More