FocusWorks Marketing

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

CONTENT MARKETING

Contentstack | May 27, 2021

Contentstack, the leading Content Experience Platform (CXP), announced today a partnership with OneAffiniti, a supplier of through-channel marketing solutions to the world's largest technology brands and their 3,500 channel partners. OneAffiniti has incorporated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform as part of the partnership to drive international growth. Contentstack's multi-language features include quick and easy interac...

Google | March 20, 2020

Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...