Firefly

Marketing Analytics

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Blueshift | March 26, 2020

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey. With Blueshift's patented AI running in the background, Cha...

Marketing Analytics

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

Content Creation, CRM, Martech

Impartner Software | December 29, 2022

Impartner, a provider of channel management and partner relationship management (PRM) software, has announced partnerships with iPaaS providers Syncari and Tray.io to improve the accuracy of partner data in its PRM system. Through these partnerships, Impartner's customers will be able to sync and standardize partner data more easily between different systems. This will lead to more transparency and better decision-making. These integrations will provide a central entry point f...