FCBMAYO

Google | February 06, 2020

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...

Mapp | June 11, 2020

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue. The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer enga...

LinkedIn | February 17, 2020

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far. Read More

CHANNEL PARTNERSHIPS

techcrunch | November 23, 2020

Metigy, an advertising stage made to enable independent ventures to mechanize a greater amount of the dynamic in their online advertisement crusades, has raised a Series B of $20 million AUD (about $14.6 million USD). The new subsidizing, drove by returning financial specialist Cygnet Capital, will be utilized to develop the Sydney, Australia-based startup's global client base, particularly in the United States and Southeast Asia. Different members in the round included Regal Funds Managemen...