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| April 18, 2016

Twitter ads editor gets better with an enhancement that allows ad groups for targeting and performance assessment....

| April 12, 2016

Hoteliers can now download the HeBStrategy Q2 2016 Edition by HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm. The new whitepaper includes a recap of the most important hospitality technology and digital marketing news from Q1, a collection of insights and expert opinions, and an essential shortlist of what's next in the industry....

| May 05, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations....

| May 10, 2016

digital marketing does not come with an instruction manual. And if it did, the manual would receive so many revisions that by the time you finished it, the content would look completely different from when you started it....