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| May 10, 2016

digital marketing does not come with an instruction manual. And if it did, the manual would receive so many revisions that by the time you finished it, the content would look completely different from when you started it....

| May 05, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations....

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

LinkedIn | January 13, 2020

LinkedIn is one of the leading professional social media platforms and has been becoming increasingly popular. The popularity is expected to grow and it is estimated that there will be 62.1 million LinkedIn users in the US, during 2020. The number is expected to grow even more in 2021, by 4.2% and reach 64.7 million. By the end of 2023, it is expected that LinkedIn will boast 68.8 million users. One-third of all social network users in the US are on LinkedIn and probably this will be the case ov...