Dow Group

Impartner | August 24, 2020

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

Facebook | January 29, 2020

Facebook ads are getting more clicks from users than ever before, as shown by the Facebook tools for advertisers. The company is expected to reveal impressive results of the fourth-quarter today. Advertisers use a Facebook tool, Audience Insight to gather data to target different demographics. Though the company is going through the antitrust investigations, but the ad clicks had a hike in the second quarter, last year. The Q4 earnings report is expected to be better, noticing the increase in ad...

CMO STRATEGY

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...

CONTENT MARKETING

TAKUMI | August 09, 2021

In the midst of their expansion into the U.S. market, TAKUMI, an award-winning international influencer marketing, branding, and social media platform, today announced their acquisition of Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns working with leading outdoor and cycling brands. Since 2015, TAKUMI continuously works to expand their talent and offerings in order to further their mission of professionalizing and growing the creator economy. TA...