DMM - Digital Marketing Management

MULTI CHANNEL MARKETING

InfluencerActive | October 06, 2021

Leading Business Influencers with Extensive Networks Join Global Digital Platform to Help Boost Marketing Campaigns of B2B and B2C Brands InfluencerActive, Inc. today announced the global launch of the world’s first business influencer digital marketplace, featuring more than 200 highly networked, leading business influencers for B2B and B...

CHANNEL PARTNERSHIPS

Tufin | July 06, 2022

Tufin® (NYSE: TUFN), a company pioneering a policy-centric approach to security and IT operations, recently concluded the 2022 Partner Summits in EMEA, Americas, and APAC, where the company announced the winners of its annual Partner of the Year awards. These awards recognize Tufin’s top regional partners for their commitment, year-over-year growth, and support. Americas South Partner of the Year: Compuquip Cybersecurity ...

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

MARKETING ANALYTICS

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant ...