Dixa

Clickz | March 16, 2020

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which his company was plan...

MARKETING ANALYTICS

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Twitter | January 28, 2020

Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...