Dixa is a conversational customer service platform that unifies phone, email, chat and messaging apps in one easy-to-use dashboard for agents, eliminating the need for ticketing systems and helping brands build stronger bonds with their customers. Get real-time performance stats, powerful routing capabilities, automations, integrations and much more.

C-Suite On Deck

Jennifer Montague, Director of Marketing at Dixa, is a marketing leader with 12+ years of experience specializing in field marketing, lead generation, sales support, and digital communications....

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B2B TURNS TO DIGITAL MARKETING IN THE WAKE OF CORONAVIRUS OUTBREAK

Clickz | March 16, 2020

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Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which his company was plan...

Read More

MARKETING ANALYTICS

ADVERITY CAN DELIVER 368% 3-YEAR ROI ACCORDING TO AN INDEPENDENT STUDY

Adverity | February 17, 2022

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On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Read More

TWITTER MESSED UP ITS ADVERTISING SYSTEM AFTER IT TRIES TO TROUBLESHOOT THE NAZI-AD TARGETING PROBLEM

Twitter | January 28, 2020

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Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...

Read More

WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

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The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Read More
news image

B2B TURNS TO DIGITAL MARKETING IN THE WAKE OF CORONAVIRUS OUTBREAK

Clickz | March 16, 2020

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which his company was plan...

Read More
news image

MARKETING ANALYTICS

ADVERITY CAN DELIVER 368% 3-YEAR ROI ACCORDING TO AN INDEPENDENT STUDY

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Read More
news image

TWITTER MESSED UP ITS ADVERTISING SYSTEM AFTER IT TRIES TO TROUBLESHOOT THE NAZI-AD TARGETING PROBLEM

Twitter | January 28, 2020

Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...

Read More
news image

WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Read More

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Events

C-Suite On Deck

Jennifer Montague, Director of Marketing at Dixa, is a marketing leader with 12+ years of experience specializing in field marketing, lead generation, sales support, and digital communications....