Disruptive Advertising

Facebook | March 18, 2020

The COVID-19 pandemic is challenging and troubling in many ways, and the reality is that it's only going to get worse. With a vaccine still months away, and the virus still spreading into new regions, the likelihood is that we'll be dealing with this for months, which will have a major impact on many sectors and businesses. To help ease this burden, at least for some organizations, Facebook has this week announced a new $100 million grants program to assist 30,000 SMBs, in 30 nations, su...

Content Marketing

Sojern | September 07, 2021

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct bookings. The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback enhances its own digit...

Magnolia Headless CMS | June 08, 2020

Over a third (31%) of marketers working in the retail sector say that a “lack of clear ownership” is their biggest challenge when building digital experiences. That’s according to new research from leading CMS provider, Magnolia. The Magnolia report, ‘The state of CMS in the retail sector,’ incorporates a survey of 200 marketers and IT professionals and examines the unique needs and challenges of marketers in the retail sector. It revea...

Facebook | February 04, 2020

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....