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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Marketing Land | December 16, 2016
Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software lives in the cloud. At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You’ll just assume all marketing software employs some flavor of AI. We’re seeing this complex technology showing up in all kinds of marketing tech, where automated insights, natural language processing, and pulling predictive p...
Demandbase | July 21, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The insights will help B2B revenue teams maximize the impact of...
Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...
Demandbase | June 09, 2020
Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations...
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