Coda - Marketing for Industry

CONTENT MARKETING

PureB2B | February 16, 2021

PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on M...

Merkle | June 05, 2020

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology The Lab comprises a cross-functional team of data scientists, developers, analysts, media ...

CHANNEL PARTNERSHIPS

Nile | September 15, 2022

Nile, a new provider of enterprise network technology and services, today launched its partner program Nile Connect, focused on driving channel partner success via accelerated business growth, and profitability enabling partners to represent Nile’s new campus network platform. Nile Connect puts partner success at its foundation, equipping the channel with a wired and wireless service reimagined from the ground up to be delivered entirely as-a-Service (aaS) grounded in unheralded network si...

MARKETING STRATEGY

TechTarget | August 30, 2021

TechTarget, Inc. the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools Summer 2021 and the Grid Report for Marketing Account Intelligence Software – S...