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OMNI CHANNEL MARKETING

PFL | March 10, 2022

PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer...

MARKETING STRATEGY

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse prog...

SOCIAL MEDIA MARKETING

Channel Futures | April 07, 2021

Today, the ICT channel community has a new home that integrates timely insights, deep industry analysis, meaningful peer engagement, and real-world business information they need to expand their companies and develop their sales tactics. Informa Tech, a market-leading B2B information provider, has announced the convergence of its information and communication technologies brands under a common roof: Channel Futures, a media and events platform. Channel Futures explores and illustrates the factor...

Google | April 14, 2020

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well. Google summarized its finding by listing these as the 5 shifts in consumer search behavior....