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Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Google | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...

OMNI CHANNEL MARKETING

Teleperformance | October 22, 2020

Teleperformance (Paris:TEP), a leading global group in digitally integrated business services, announced today it has been recognized as a global leader in the latest Forrester report on global omnichannel customer services outsourcing which evaluates the top 10 most significant industry players. The Forrester Wave™: Global Omnichannel Customer Services Outsourcers comprehensively evaluated the strengths and weaknesses of each company against 29 separate criteria on a completely independen...

Investis Digital | July 24, 2020

Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age. As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. W...