Chicago Marketing

CONTENT CREATION

Showpad | September 18, 2020

Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to...

YouTube | April 16, 2020

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue....

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

MARTECH

Daon | August 29, 2022

Daon, the digital identity trust company, today announced a partnership with Neustar that enables Daon to provide an integrated solution for deterministic authentication through automatic number identification (ANI) validation. The solution is designed to reduce fraud and mitigate call spoofing — a method of scamming that undermines trust in the caller ID process. The partnership with Neustar will augment the Daon IdentityX® library of biometric algorithms with Neustar A...