Canadian Marketing Association

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

Content Marketing

Power Digital | March 22, 2022

Power Digital, a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, today announced a strategic capital investment from Court Square Capital Partners, a middle market-focused private equity firm with $7.5 billion in assets under management. This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent...

Search Engine Optimization

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done. As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean b...

Channel Partnerships

globenewswire | January 14, 2021

MeritDirect, the main supplier of B2B information and execution showcasing arrangements, today reported an amazing B2B promoting content arrangement, called MERITtalks, accessible as recordings or webcasts. The discussions are worked around conveying genuine key and strategic guidance from driving B2B advertisers from Red Hat, SAS, Lenovo and others. These chiefs cover key bits of knowledge that can help medium sized and undertaking B2B advertisers significantly improve their presentation for de...