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MARKETING DATA

Advice Media | October 28, 2021

Advice Media, a leading provider of software-based marketing solutions for medical, dental, and law practices, announced a new company name and refreshed brand vision. MyAdvice's updated brand vision reflects a renewed focus on the company's SaaS-based digital marketing tools and support that enable its clients to increase revenue by attracting and retaining more customers. The MyAdvice platform gives business owners across the medical, dental and legal industries hands-on control and fu...

HPE | October 05, 2020

George Hope, HPE global channel chief, recently became worldwide head of partner sales position at the company. He replaces Paul Hunter, now managing director for North America. Hope has a good inside view of HPE’s channel partners as vice president, worldwide distribution at the company for the last three years. Hope also worked with Hunter. In fact, HPE appointed Hope interim channel leader when Hunter moved into his new role. While filling in for Hunter, Hope prepared and partici...

Microsoft | January 30, 2020

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020....

MARKETING ANALYTICS

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...