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Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to ac...

MARKETING STRATEGY

Vulture | October 26, 2021

Vuture, the enterprise-technology leader for professional services, announced Vuture Connect, which allows partners to send personalized emails to select clients from the palm of their hands. Marketers can empower partners to easily create and send emails to contacts using a flexible set of parameters that works through an integration with LexisNexis InterAction or without a CRM. Vuture Connect brings the best of personalized email to the mobile phone. Now marketing teams can expa...

Facebook | January 20, 2020

Last year, Mark Zuckerberg, CEO of Facebook’s video went viral on Instagram in which he claimed that he has control over billions of people’s data, their lives and the future as well as know their secrets. It was not an indented effort of spreading misinformation instead was just an art project. The company did not remove it from the platform, saying it does not violate any rules of the platform. Some of the people took as a failure of giant tech companies as they are not completely ...

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...