BigDatr

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

WorkBook6 | July 28, 2020

It is a pleasure to be making my blogging debut on WorkBook6's Happenings page. If we haven't already had the chance to meet, my name is Cailey Thorfinnson, and I've been the Chief of Staff for WorkBook6 since January 2020. Today I'm very humbled and excited to share that the wonderful team at Phonexa has asked us to take part in their LeadsCon webinar, "Lead Management: Buy it or Build it?" We are particularly excited about our participati...

April Six | June 07, 2020

MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH. MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science an...

Multi Channel Marketing

ON24 | November 30, 2021

ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. Digital exper...