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TopRank Marketing | July 31, 2020
How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...
AsiaPac Group | June 08, 2020
AsiaPac Group joins Criteo’s Comprehensive Global Channel Partner Program.
Criteo Partners is a global partnership program launched by Criteo, the global technology company powering the world’s marketers with trusted ...
voolama LLC | August 23, 2021
voolama will be working as a value-added partner for Aprimo in order to provide consulting services to optimize the implementation of Aprimo's marketing software products. Combining Aprimo's software with voolama's digital transformation services expands the pool of digital tools available to clients. The complementary nature of the two companies means that using their services together makes better use of both and enables companies to develop and organize the best possible long-term...
BKA Content | May 13, 2020
Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...
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