Big Fuel

Content Marketing

Bridgepoint | March 28, 2022

To accelerate its global growth, Bridgepoint has acquired a majority stake in Inspired Thinking Group (Team ITG) from Equistone Partners Europe (Equistone), the previous shareholder, for an undisclosed sum. The current Bridgepoint management team will deliver the next phase of Team ITG’s international development through this acquisition. It focuses on U.S growth in marketing services and cloud-based marketing technology. Team ITG is headquartered in Birmingham, UK, an...

Content Marketing

Promo Leads | August 03, 2021

In light of growing demand for digital marketing opportunities worldwide, reputable affiliate marketing platform Promo Leads has announced it is introducing special customer-oriented packages. These packages, according to the company, are tailored for freelancers looking for lead generation opportunities for the long term, and are supposed to suit different budgets and marketing strategies. "While our competitors are just starting to grasp the recent digital revolution,"...

Martech

ZINFI Technologies | September 05, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched a complete set of affiliate marketing management (AMM) solutions as a part of its UCM platform. The newly released affiliate marketing management (AMM) capabilities will allow companies to promote their brands and drive referral and lead g...

Marketing Data

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...