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LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

Google | February 13, 2020

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on social media platforms like Facebook and Instagram. The key difference is they can be indexed and displayed in Google Search results. AMP stories are just like other web pages in the sense that they have a URL on your web server, they are linkable, and they can link out to other web pages....

IBM | May 04, 2020

IBM is taking a number of steps to help its channel partners weather the COVID-19 pandemic and economic crisis. IBM has done an extraordinary job providing the digital tools and resources through the My Digital Marke...