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BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We Gather Strong People, Produce Great Work & Create Cool Brands. We love to rethink the boundaries across media, culture, communications and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.

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Content Marketing

THE ENABLEMENT GROUP AND MAINSPIRE JOINS HANDS TOGETHER TO ASSIST THE GAP BETWEEN MARKETING AND SALES

The Enablement Group | June 14, 2021

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The Enablement Group (TEG), a business enablement content organization and consultancy, and Mainspire Marketing, a worldwide full-service marketing agency, are pleased to declare that they have consolidated operations under the name “The Enablement Group” to more readily serve the requirements of corporate sales, marketing, and HR groups. Marc McNamara, Founder and Chief Enablement Officer of TEG (headquartered in Laconia, NH), and Sarah LaLiberte, Founder of Mainspire...

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Search Engine Optimization

ZIB DIGITAL ON THE BENEFITS OF SEO FOR BUSINESS

Zib Digital | November 18, 2021

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According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity. As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid...

Read More

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

GOOGLE SEARCH CONSOLE HAS NEW TOOLS TO HELP WITH SITE MOVES

Google | February 18, 2020

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Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains. The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another. When Google is notified about a domain change it will begin to prioritize crawling and indexing the new domain over the old domain. Submitting a change o...

Read More
news image

Content Marketing

THE ENABLEMENT GROUP AND MAINSPIRE JOINS HANDS TOGETHER TO ASSIST THE GAP BETWEEN MARKETING AND SALES

The Enablement Group | June 14, 2021

The Enablement Group (TEG), a business enablement content organization and consultancy, and Mainspire Marketing, a worldwide full-service marketing agency, are pleased to declare that they have consolidated operations under the name “The Enablement Group” to more readily serve the requirements of corporate sales, marketing, and HR groups. Marc McNamara, Founder and Chief Enablement Officer of TEG (headquartered in Laconia, NH), and Sarah LaLiberte, Founder of Mainspire...

Read More
news image

Search Engine Optimization

ZIB DIGITAL ON THE BENEFITS OF SEO FOR BUSINESS

Zib Digital | November 18, 2021

According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity. As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

GOOGLE SEARCH CONSOLE HAS NEW TOOLS TO HELP WITH SITE MOVES

Google | February 18, 2020

Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains. The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another. When Google is notified about a domain change it will begin to prioritize crawling and indexing the new domain over the old domain. Submitting a change o...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us