BETC

BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We Gather Strong People, Produce Great Work & Create Cool Brands. We love to rethink the boundaries across media, culture, communications and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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GOOGLE TO HIGHLIGHT IMAGE LICENSING INFORMATION IN IMAGE SEARCH RESULTS

Google | February 20, 2020

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Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from....

Read More

CHANNEL PARTNERSHIPS

OPTKO JOINS ALIDA’S PARTNER NETWORK

Optko | March 01, 2022

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On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company. At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every in...

Read More

LINKEDIN ENABLES PINNED POSTS WITH NEW “FEATURED” SECTION

LinkedIn | February 17, 2020

news image

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far. Read More

CONTENT MARKETING

MARKETING 360® RELEASES MEDICAL PRACTICE CASE STUDY

Marketing 360 | June 30, 2021

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Medical practices are not continually thinking about advertising. However, with the plenitude of options accessible for imminent patients, advertising for medical practices is a higher priority than ever before. Using a multi-channel approach for promoting and publicizing can demonstrate to amplify results, ain this case study, one medical practice did exactly that. With the assistance of their Marketing 360® Success Manager and Content Marketing Strategist, plus an aggressive budget, they h...

Read More
news image

GOOGLE TO HIGHLIGHT IMAGE LICENSING INFORMATION IN IMAGE SEARCH RESULTS

Google | February 20, 2020

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from....

Read More
news image

CHANNEL PARTNERSHIPS

OPTKO JOINS ALIDA’S PARTNER NETWORK

Optko | March 01, 2022

On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company. At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every in...

Read More
news image

LINKEDIN ENABLES PINNED POSTS WITH NEW “FEATURED” SECTION

LinkedIn | February 17, 2020

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far. Read More

news image

CONTENT MARKETING

MARKETING 360® RELEASES MEDICAL PRACTICE CASE STUDY

Marketing 360 | June 30, 2021

Medical practices are not continually thinking about advertising. However, with the plenitude of options accessible for imminent patients, advertising for medical practices is a higher priority than ever before. Using a multi-channel approach for promoting and publicizing can demonstrate to amplify results, ain this case study, one medical practice did exactly that. With the assistance of their Marketing 360® Success Manager and Content Marketing Strategist, plus an aggressive budget, they h...

Read More