BETC

Commvault | July 14, 2020

Data protection vendor Commvault has revamped its partner program to make it simpler and more profitable for channel partners. The upgraded Commvault Partner Advantage Program aims to boost partner rebates and deal registrations, while also providing other incentives. The company has about 5,000 channel partners around the world. “What we really wanted to do is evolve the existing program,” said Mercer Rowe, VP of Commvault’s global partner organization. The company started a n...

OptifiNow | June 17, 2020

OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process. OptifiNow is a comprehensive sales and marketing automation platform, featuring ...

CHANNEL PARTNERSHIPS

CloudBlue | April 20, 2022

CloudBlue, a leader in cloud ecosystem technology, announced its inclusion in Canalys’ analyst report featuring the top Partner Ecosystem Management providers. Canalys has highlighted the ecosystem platforms based on their ability to promote their offerings within ecosystems, assist in creating complex solutions and end-to-end services, manage multi-directional partnerships, and recognize customer opportunities that can jointly sell. “Inclusion within this comprehensiv...

MARKETING STRATEGY

Influency.me | November 01, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...