Berlin Cameron

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Google | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...

Scaled Agile, Inc. | April 15, 2020

The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative....

MARKETING STRATEGY

Selligent Marketing Cloud | December 10, 2021

Selligent Marketing Cloud, the intelligent omnichannel marketing cloud platform and CM Group brand, announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency client base across countries and languages in Europe, North America and beyond. Since joining the portfolio, CM Group has been investing in Selligent across its customer experience and roadmap, including the recently released Selligent Data Studio PRO that brings advanced data visualization...