Berlin Cameron

Berlin Cameron is a longstanding creative and strategic lead agency within the larger global, integrated WPP team. BC taps into creativity and inspiration from diverse backgrounds in its relentless pursuit to build brand cultures. BC has helped to weave the cultural narrative that many have come to know and love for clients such as Ford, Coca-Cola, Vitaminwater, Hennessy, Boost Mobile, Comcast, Wyndham Hotels (Travelodge, Howard Johnson, Super 8), Safeway, New York Life Insurance, Samsung, Amazon, NBA, Lincoln, Belvedere, Reebok, Silk Soymilk, Stolichnaya Vodka, Capital One and Sony.

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Related News

WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

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The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Read More

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

Google | March 19, 2020

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Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...

Read More

THE U.S AIR FORCE AND SCALED AGILE COLLABORATE TO PROVIDE RECOMMENDATIONS ON PROPERLYIMPLEMENTING THE SCALED AGILE FRAMEWORK® (SAFE®) WITH DEVSECOPS

Scaled Agile, Inc. | April 15, 2020

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The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative....

Read More

MARKETING STRATEGY

BRANDS EXPERIENCE THE FUTURE OF MARKETING WITH SELLIGENT MARKETING CLOUD

Selligent Marketing Cloud | December 10, 2021

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Selligent Marketing Cloud, the intelligent omnichannel marketing cloud platform and CM Group brand, announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency client base across countries and languages in Europe, North America and beyond. Since joining the portfolio, CM Group has been investing in Selligent across its customer experience and roadmap, including the recently released Selligent Data Studio PRO that brings advanced data visualization...

Read More
news image

WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Read More
news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

Google | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...

Read More
news image

THE U.S AIR FORCE AND SCALED AGILE COLLABORATE TO PROVIDE RECOMMENDATIONS ON PROPERLYIMPLEMENTING THE SCALED AGILE FRAMEWORK® (SAFE®) WITH DEVSECOPS

Scaled Agile, Inc. | April 15, 2020

The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative....

Read More
news image

MARKETING STRATEGY

BRANDS EXPERIENCE THE FUTURE OF MARKETING WITH SELLIGENT MARKETING CLOUD

Selligent Marketing Cloud | December 10, 2021

Selligent Marketing Cloud, the intelligent omnichannel marketing cloud platform and CM Group brand, announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency client base across countries and languages in Europe, North America and beyond. Since joining the portfolio, CM Group has been investing in Selligent across its customer experience and roadmap, including the recently released Selligent Data Studio PRO that brings advanced data visualization...

Read More