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The Pedowitz Group | January 30, 2020
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...
Google | March 15, 2020
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service. The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers....
Google | March 19, 2020
Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...
Clavent | September 30, 2020
Clavent hosted Emerge Martech Virtual Summit powered by Clevertap on the 5th & 6th of September 2020. Emerge Martech Summit covered disruptive topics and latest technological factors that are set to transform the future of marketing under 4 large themes namely - AdTech, Content & SEO, User Analytics & Retention, Affiliates...
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